Are music magazines doomed?
Yes
- People are not likely to pay for information they can get for free
- Magazines can't respond as quickly as the internet can respond
- Magazines don't fit with our multi-tasking world
- We like to use convergent devices (e.g. iPads, phones, etc.)
- We like to access information at anytime, anywhere
- Magazines need high sales and high advertising revenue, making them very expensive to produce
No
- Steve Auckland Metro Publishing told InPublishing: "90% plus of our money is coming from print"
- Diane Kenwood, IPC: "There is still a lot of money to be made from the sale of magazines: £2 billion worth are purchased every year, 2.6 million of them are sold in the UK every day. They're read by 87% of the British population"
- It can be hard to monetise the internet. It is especially hard to get people to subscribe to online magazines/newspapers, e.g. The Sun
- Many things have been predicted to be doomed (cinemas with the advent of TV, Radio with the advent of Breakfast TV...) But they are still here!
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