NRS
The National Readership Survey (NRS) was established in 1956
and today provides the most authoritative and valued audience research in use
for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major news brands
and magazines, showing the size and nature of the audiences they achieve.
NRS PADD:
PADD stands for Print And Digital Data and it is a fusion of
NRS print data and com Score digital data. It is a single database for planning
across print and digital platforms of NRS publisher brand and is led by
requirement from their stakeholders for NRS to represent the expanding reach of
publisher brands through non-print platforms. PADD will provide full data for
profiling and targeting and focus on which websites a publications readers
visit.
NRS - Readership - People who read it
ABC
ABC (Audit Bureau of Circulations), the industry body for
media measurement.
They inspire market confidence by delivering a valued stamp
of trust across the media world. Their data is used by a wide range of decision
makers: Media owners, Media agencies, Advertisers, Rights owners, Investors and
Management
ABC has two distinct roles:
- To bring industry together to agree standards that define media measurement and determine best practice.
- To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards
ABC - Circulation - Copies sold
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